Hayward, CA – After a highly anticipated debut, Nobibi’s Hayward location at Sprouts Plaza has quickly become one of the area’s most talked-about dessert destinations. Led by franchise partners Shilpy Kamboj and Ajay “AJ” Arora, the store has seen strong customer demand since opening, drawing long lines of dessert lovers eager to experience Nobibi’s signature soft-serve creations and visually striking treats.
Located at Sprouts Plaza Hayward, the store has become a social hotspot where guests gather to enjoy Nobibi’s colorful desserts, boba drinks, and Instagram-worthy presentations—from gold-leaf ice cream to charcoal swirls and fruit-forward creations.
Both Shilpy and AJ come from successful careers in the technology sector, and they have applied their professional experience to build a highly efficient operation. Using data-driven decision making, team management strategies, and operational systems inspired by the tech world, the duo has optimized staffing, inventory, and customer experience—helping the store reach profitability quickly.
“The response from the community has been incredible,” said Shilpy Kamboj. “We approached this business the same way we approached projects in the tech world—using systems, data, and teamwork to constantly improve. Seeing families, students, and friends gather here every day makes all the hard work worth it.”
Encouraged by the early success of the Hayward store, the partners are already moving forward with expansion plans. Their second Nobibi location is currently in development in the Dublin / San Ramon area, bringing Nobibi’s signature dessert experience to another fast-growing Bay Area community.
Nobibi’s leadership says the Hayward store demonstrates the brand’s strong potential when paired with experienced operators.
“We are extremely proud of what Shilpy and AJ have accomplished in such a short time,” said Ron Duong, Managing Director of Nobibi. “They’ve taken their professional management experience from the tech industry and built a disciplined, high-performing store. Their success shows how scalable the Nobibi concept is, and we’re excited to support their expansion across the Bay Area.”
With strong local support and ambitious growth plans, Nobibi’s Bay Area footprint is only just beginning. The Hayward store has proven that when innovative operators combine great systems with a compelling dessert concept, the results can be both sweet and sustainable.
